Your For Sale By Owner Backup Plan

Emily Cressey, Your For Sale By Owner Backup Plan
What to do when For Sale By Owner Doesn't Work?  Your FSBO Backup Plan
Unbeatable Plan B For Fsbo Home Sellers In Seattle - Real Estate Tips
If you have not been getting the results you’re looking for selling your home yourself, you are not alone.

Studies show most FSBO’s end up listing their home with an agent after about 30-60 days of lack-luster results on the market themselves.

When you’re ready to get your home sold, let us be your “Plan B.”

Our Promise To You:

If we find an un-represented buyer for your home, we will save you the ~3% Buyer’s Agent Commission. Instead of double-dipping, and trying to capture “both sides” of the commission, we’ll stay true to you… only representing you as the seller, and act as the “transaction coordinator” for the buyer.

All the paperwork will be handled, you’ll save money, and we’ll be loyal to representing YOUR best interests, exclusively.

The Stresses of Selling Your Home “FSBO”…
They Don’t Tell You About Until It’s Too Late!

If you’ve been trying to sell your home on your own, you may be running into a lot of frustrations. Including:

  • Endless Calls from realtors saying they have a buyer, only to come over and pitch you on their services.
  • Lack of clarity on how to handle the paperwork in the transaction and fear about missing important disclosures that could leave you open for lawsuits.
  • Few “real” buyers who are interested in making a serious offer on your property.
  • Too many “investors” who are looking to get a good deal by taking advantage of your lack of market knowledge.

No doubt it is tough – most qualified buyers in today’s marketplace are looking for a home with the support and protection of a real estate agent to help them.

Relatively few eager would-be home buyers are looking for off-market properties.

Most don’t even know how!

Emily Cressey, FSBO - For Sale By Owner
Emily Cressey,
Recovering FSBO and FRBO Investor

Hi, My name is Emily Cressey. I am a local real estate agent and investor. I spent 10 years in the real estate industry before I became licensed. I had the opportunity to buy, sell, and rent properties “on my own” without the help of a realtor.

I learned the hard way that despite the best training (I was a paid real estate coach, speaker and customer support specialist for investors across the country), it was not always easy, or best to do everything on my own.

According to studies, it is faster, easier, and more profitable to sell your house with a real estate broker like me.

*** Click this link to see the Collateral Analytics FSBO study – it is NOT from the National Association Of Realtors (which we all know can be a little biased.)

Find Out Why Listing Your House With An Agent May Make More Sense (And Be More Profitable!) Than You Initially Thought…

I understand where you’re coming from… selling your home For Sale By Owner (FSBO) can be a tempting prospect, offering the potential to save on real estate agent commissions.

However, it’s crucial to understand that this is not always as easy as it seems like it “should” be…. and there are many benefits that a professional real estate agent brings to the table.

Here are some of the most compelling reasons why partnering with a realtor can significantly enhance your home-selling experience.

1. Expert Marketing Strategies

Realtors are seasoned professionals with a deep understanding of the local real estate market. In fact, I make a video-blog each month giving updates on the “State of the Market” here in the greater Seattle area.

Real estate brokers also develop tailored marketing strategies that highlight the unique features of your property. From professional photography and compelling property descriptions to targeted online and offline advertising, a realtor’s marketing efforts can significantly increase the visibility of your home. This exposure is crucial for attracting a larger pool of potential buyers.

2. Extensive Network and Resources

Realtors have an extensive network of contacts within the real estate industry, including other agents, potential buyers, and industry professionals. Leveraging this network can lead to increased exposure for your property.

Additionally, real estate agents have access to various resources, such as multiple listing services (MLS), that can amplify your home’s reach and ensure it is visible to a broader audience.

In addition to putting your home in front of my existing database of clients and prospects, I pay to advertise it (online and in print) to make sure your home gets maximum exposure in front of the types of people most likely to be ready to buy.

3. Pricing Expertise

Determining the right listing price is a critical aspect of selling a home.


80% of the “marketing” that will be done for your home happens on the day you PRICE your home for sale. And statistically speaking, most home owners think their home is worth MORE than the market does.

Realtors possess in-depth knowledge of market trends, comparable sales, and neighborhood dynamics. This expertise enables them to accurately assess the value of your property, ensuring that it is competitively priced. Proper pricing is a key factor in attracting serious buyers and maximizing your home’s potential selling price.

How Much Is Your Home Really Worth?

Fill out the short form below to get a FREE 100% Accurate Home Value Report for your house or condo, with up-to-date nearby "sold" data, and our recommendation on the trend of home values in your neighborhood.
  • This field is for validation purposes and should be left unchanged.

4. Negotiation Skills

The negotiation process in real estate can be complex, involving multiple parties and various considerations.

Experienced real estate agents excel in negotiations, advocating for your interests and ensuring that you secure the best possible deal. Whether it’s negotiating the sales price, terms, or handling counteroffers, a skilled negotiator can navigate these intricacies with finesse.

Not only am I trained in real estate negotiation techniques, I have taught negotiation to hundreds of other real estate professionals. Too few realtors are comfortable negotiating on your property. I am here to help ensure you don’t leave money on the table.

5. Streamlined Transaction Process

Selling a home involves a paperwork (so many forms….), legalities, and coordination with various professionals.

Realtors are well-versed in managing the transaction process efficiently. Their experience allows for a smoother and more streamlined closing process, reducing the likelihood of delays or complications.

The Benefits of Partnering with a Realtor for Your FSBO Home Sale

While the DIY allure of handling a FSBO sale on your own may seem appealing at first, the benefits of partnering with a real estate agent cannot be overstated.

From expert marketing strategies and an extensive network to pricing expertise, negotiation skills, and a streamlined transaction process, a realtor brings a wealth of advantages that can ultimately result in selling your home faster and for more money.

When considering your home-selling journey, remember that the right real estate professional can be your strongest ally, guiding you toward a successful and profitable sale.

Is Working With An Agent A Better Choice Than Selling Your Home For Sale By Owner?
Should I Sell My Home For Sale By Owner (FSBO)?
What Do The Statistics Really Say About The Most Profitable Way to List Your Home?
Get Top Dollar For Your Home By Using An Agent Instead Of FSBO!

How Marketing And Innovation Will Get YOU More Money And The Best Terms When Selling Your Home Emily Cressey

Here are just some of the services we offer when we help you sell your home:

  • Coordination of all services needed: Repairs, handyman, clean out, etc.
  • Complete MLS listing
  • Listing posted on hundreds of real estate web sites
  • Multiple social media posts with photos and videos created, and promoted with paid advertising
  • Professional photography and drone photos
  • Virtual and/or real staging of the home
  • Interactive video of the entire home:
  • Video of the entire home:
  • 4-Page premium printed brochure
  • Multiple open house dates
  • Email promotion to buyer’s list
  • Individual follow-up and promotion to my buyers and those “searching” for similar property in the MLS
  • Postcards and print advertising of home for sale.

Is Your Home Getting The Exposure It Needs As A FSBO?

Meet Emily Cressey, Real Estate Broker
About Emily Cressey - Seattle Real Estate Broker
Emily Cressey is a Seattle native surrounded by Family, Evergreen Trees and Beautiful Houses. She loves investing, studying Economics and the Local Markets, and helping FSBO sellers market and sell their homes for more profits!
Get What You Want When You Sell
Choosing The Right Real Estate Agent To Sell Your Home | Seattle, WA
When you’re planning to sell your home yourself, deciding to change course and work with an agent can feel like a disappointment. No one likes it when their plans don’t work out as expected.

However, statistics show you’re not alone. Only 11% of FSBO owners end up selling the home themselves.

Fortunately, working with an agent doesn’t have to be a “rip-off.” Our goal is to make you thrilled with the outcome of your home sale, so we have flexible pricing options to help you out.

Are You In A Rush To Sell?
Does Your Home Need Extensive Repair?

3 Ways To Sell Your Home

Top-Dollar Sale

If you are “All About The Benjamins,” you’re not alone – most sellers want to maximize their profits at sale.

Our proven program helps put more money in your pocket!

  • Professional Staging
  • 3-D MatterPort Tours
  • Paid Social Media Ads
  • Multiple Video Tours
  • Tap Into Our Network of Buyers & Agents
  • Mail Pieces
  • Open Houses
  • Phone Calling & Door Knocking Campaigns

Remember: If we find an un-represented buyer to purchase your home, we won’t charge you the 3% Buyer’s Agent Commission… you’ll keep that in your pocket.

**Most Popular

No-Hassle Sale

Whether or not your house is in good condition, we can buy it instantly, ourselves.

Pick the date you want to close.

Know the price from Day 1.

Selling your house can be stressful.

Have peace of mind by knowing all of your options to sell your house on the date of your choice without having to do any repairs.

We can buy your house in as-is condition after review by a certified inspector who will help us understand the current condition of the home.

With our special funding sources, we can pay all cash, take over payments, list with a back-up plan, or implement other creative solutions so you don’t get “left in the lurch” with a home you don’t want.

Fix & List Sale

If you know your home could sell for more money with a few updates & remodeling, but don’t want to invest the time or money to do the repairs yourself, we can help.

We’ve partnered with the right vendors to manage the work and wait til AFTER the sale to get paid.

No job is too big or two small. Whether you need a simple paint and carpet; a facelift for kitchen or bathroom cabinets; or a re-roof with mold remediation in the attic… we can get the job done.

You never write a check, and you never lift up the phone.

A project manager will handle everything and all contractors are licensed, bonded, and insured.

We’ll guide you through every step.

Home Need Repair?

Consider skipping the realtor and selling the No-Hassle way.

The No-Hassle Way To Sell Your Seattle, WA Home

Not every home or every situation is a “best candidate” for working with a realtor. If you need to sell quickly, or the home is not “move-ready” you might want to take advantage of our “fast cash offer” program or “fix and list” program.

How To Sell Your Home With Confidence And
Maximize Your Return On Investment

How To Choose An Agent To Sell My Home - Seattle, WA

Download Your Updated-Quarterly Home Seller’s Guide

Home Seller's Guide
Quarterly Home Seller’s Guide


Guide to Selling A Home in Today’s Market

Getting Ready To Pack Up?

Click below to check out our moving checklist to get your whole house ready for the next home!

Want to Know What Fun Events Are Happening This Month?

Click below for weekly updates of family-friendly local events around town!

Seattle, WA Neighborhood Drone Shot


Click below for the local crime reports.

What Is Your Home Worth In Today’s Market?

Pricing your home properly is one of the most important elements to getting your home sold.

Whether or not you want to list with Emily Cressey today, or keep trying on your own, we are happy to do a human analysis of your property’s value, account for property condition, and reporting on neighborhood trends.

To discover you’re property value, write your address into the box below.

How Much Is Your Home Really Worth?

Fill out the short form below to get a FREE 100% Accurate Home Value Report for your house or condo, with up-to-date nearby "sold" data, and our recommendation on the trend of home values in your neighborhood.
  • This field is for validation purposes and should be left unchanged.

Zestimate Analysis in The Seattle, WA Real Estate Market
Are online “Zestimates” Of Your Home’s Value Really Accurate Or Helpful?

We are Local Experts in The Greater Seattle Area

Explore Our Local Neighborhoods

Love living in Seattle? See What Kind Of Fun You Can Have In Our Many Diverse Neighborhoods.

Life’s A Beach In Edmonds!

Pros and Cons of Living In Edmonds Washington

Downtown Bothell’s Growing

Living in Bothell, WA - And Visiting The Fabulous Downtown Bothell

Washington’s Most Expensive Luxury Neighborhoods

Living in Medina, WA - Luxury Real Estate in Bellevue, Washington:  The East Side of Lake Washington

Don’t Miss Mukilteo’s Golf, Ferry, and Lighthouse!

Exploring The Charms Of Mukilteo, Wa | Just Outside Seattle!

Things To Do In Shoreline

Moving To Shoreline, Washington: Fun Things To Do With Kids, Local Events, & Fun Living in Shoreline

Must-See Locations In Renton

Living In Renton, WA - What's It Like In Renton (South of Seattle, WA)

Go Antiquing In Snohomish

Living in Snohomish, Washington [Country Living]

Living In Lynnwood, WA

Essential Tips For Moving To Lynnwood, Washington!

Ride Along In Seattle’s Hip Ballard ‘Hood

Ballard Neighborhood Tour | Seattle, WA | Living in Seattle

Catch Some Sun in West Seattle

Living in West Seattle - Alkai Beach - Park Tour

We’ll guide you through every step of your sale and next purchase.

Enjoy Our Blog For More Real Estate & Home Tips, and Local Information!

Considering Selling Your Home In Puget Sound?
What Does It Take To Sell A Home For Maximum Profits In The Puget Sound Region?

Considering Selling?

Selling a home can be an exciting but also challenging experience. If you’re planning to sell your Puget Sound Home – whether by yourself or with an agent, it’s important to be prepared and aware of what to expect throughout the process.

This short guide is designed to provide savvy sellers like you with valuable insights and tips to navigate the sale of your property successfully.

Download Our “A-PLUS” Method Guide
For Selling Your Home Fast!

How To Sell Your Home Book Cover
How To Sell Your Home


How Our Sellers Get Top Price & A Fast Closing

Congratulations For Finding This Page & Taking Advantage of The Home Selling Programs We Offer

If you’re either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else – let me tell you:

You’re in the right place.

The video collection below is giving you the exact step-by-step blueprint on everything you need so you can get clarity how to sell your home from A-Z, and guide to you make the best decision in selling your home for top dollar.

You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.

Take a look around and let us know how we can help you.

How To Sell Your Seattle Area Home | Seattle, WA

Sell My House Now

Thinking about selling your house in the next six months? Call (206) 578-3438 or fill out this simple form.
  • This field is for validation purposes and should be left unchanged.

Discover How To Sell Your Home Faster And How To Get Top Dollar!

Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.

Selling Your Home - Tips and Tricks: How Your Agent Helps You Prepare Your Home For Sale

The Pre-Market Quiz

“Will your home pass the test before going to market?”

  • ​Learn how to sell your home for top dollar right now
  • ​You may need to make a few changes before selling
Home Buying Process Timeline:  When To Start, How Long It Takes, What Happens Next...?

Pre-Market Timelines

“Let’s talk about the timelines before listing a home with us.”

  • ​What you should expect when getting your home ready to sell
  • ​How to maximize the return on your investment
How Long Does It Take To List A House? Planning Ahead To Sell Your Home In Seattle, Washington


“How quickly will my home sell? This is a common question we get.”

  • ​Learn about the market climate and absorption rates
  • ​The market climate will determine how quickly your home will sell
3 Things Sellers Want When They List Their Home | Seattle, WA

Marketing Your Home

“The importance of marketing your home properly.”

  • Digital marketing exposes your property to the masses
  • Negotiation will be key in selling you home
  • Pricing your home is not as easy as checking Zillow

Home Valuation

“How do you determine what your house is worth?”

  • ​Pricing your home right
  • ​Factors to consider are size, condition, location, marketing, and negotiating
  • ​Underpricing and overpricing your home will cause you to lose money

Is Zillow Accurate?

“Should I use Zillow as an accurate evaluation of my home’s value?”

  • ​Zillow is an algorithm based on public data
  • ​Zillow has never seen the inside of your home and it’s a computer
  • ​Zillow comes up with the value based upon what your neighbors are selling for

What To Disclose?

To disclose or not to disclose

  • ​This is vital to ensure that you are safe during and after the sale
  • ​Over-disclosure is better than under-disclosure

Receiving Offers

“How do you know if you should accept the offer you just got?”

  • What if you don’t receive the amount of offers you were hoping for?
  • What happens if we have more than one offer?

Good Time To Sell?

“Are we heading into a recession and is now a good time to buy and sell?”

  • ​If you’re fearful of selling due to a recession, you may want to think again
  • ​Remember, it’s all relative


“How to negotiate like a master to make sure you get the most out of your home?”

  • ​How to get top dollar when selling
  • ​Walking away with the most amount of money in your pocket


“Should you get inspections done prior to listing my home?”

  • ​The advantages of having inspections done prior to listing
  • ​Saves you time and money

Curb Appeal

How to make a good first impression

  • How to get maximum exposure and top dollar
  • There are simple tricks that can save you money and maximize the return on your investment at the same time

Should I Take The First Offer?

This depends on the market you’re in.

  • The goal is for your home to be seen by the masses
  • Then, to get the highest and best price and terms for your home
  • If you’re not expecting multiple-offers, the first offer may be the best you’ll get.

What Are Contingencies?

“When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met.”

  • This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures

Contingency Timeframes

“Now we’re in contract prior to contingencies being removed. Now we’re in business.”

  • The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures

Want A Free Custom Market Proposal?

Go to the next page to request a custom market proposal for your specific home.

Want A Free Automatic Home Value?

Worried about not wanting to “waste our time?” Don’t worry, we’re happy to help! However, we now have an automated solution to give an accurate and automatic home value. Click the link below to get started.

How Can We Help You?

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
    (check all that apply)
  • This field is for validation purposes and should be left unchanged.

Want To Be Sure You Don’t Miss Out On Any Local Tips
& Real Estate Market Updates?

Have them delivered to your inbox.

Subscribe to our digital newsletter, below!


  • This field is for validation purposes and should be left unchanged.