What We Do And Why We Do It:
1) Acquire Real Estate To Build Wealth – Help our clients get on the property appreciation train – once you can get in the door to start buying property, you have the potential to build tremendous wealth, especially in a strongly appreciating market.
2) Select The Right Home To Create Your Lifestyle – If all of life is a play, and we are all but players, your house is the stage on which your life’s play takes place. Surround yourself with beauty in a home you love, in a location that’s best, and with space for what you want to do.
3) Educate Buyers For Predictable Outcomes – Calm, controlled, and educated buyers feel they understand the process of buying and selling a home, and have the information they need when they need it to make good buying decisions. We don’t “hide the ball” and we don’t try to dazzle you with trade secrets – we want to partner with you and help you feel you are an engaged and informed decision-maker throughout the entire process.
4) Marketing to Pack The House – When we take a listing, it’s not to pad our stats, it to get YOUR HOME SOLD. Our listings get red-carpet treatment, no matter what the price range and we have a system for going above-and-beyond to create publicity and buyer interest for your home. All Homes For Sale will experience “regular” marketing, PLUS all the internet has to offer. We stay cutting edge with all the marketing we offer home sellers.
5) Be Knowledgeable Experts – You don’t pay us to push paper. You want an advisor to guide you who knows what she is talking about and has the data to back it up. At HomePro Associates, we constantly work to stay informed on market trends. We are actively in the market – doing transactions, previewing homes, talking with buyers and sellers.
6) Making The Market – Had your eye on a neighborhood where nothing’s for sale? Looking for a steal on a home that’s been listed forever? Call us. We are facilitating transactions that might not otherwise take place. By observing the market, soliciting off-market homes that are not yet for sale, haggling in back-room negotiations with other agents, we are MAKING the market. We are driving people to list, pricing right, marketing to create buyers and interest, and getting potential-buyers financed who might not be otherwise buying.
6) Negotiating For The Win – We want win-win transactions where both the buyer and the seller feel like their situations have improved as a result of the real estate sale. We don’t look at negotiations as things that happen at the EXPENSE of the other parties, we look at them as celebrations of meeting of hearts and minds as the torch of home ownership is passed from one family to the next.
7) Embracing Technology To Streamline Processes and Avoid Mistakes – So many real estate companies say their are online, but fail to fully utilize technology to manage workflows, contract dates, lead-follow-up and client relationships. To us, technology is not something we embrace for its own sake, but a tool that helps us ensure that we have maximum efficacy and transparency in our in-house work-flows, so we have more time to work with you and reach out to our client-family.
8) Caring Communication – The number one complaint about real estate agents from buyers and sellers is that their agent is not doing a good job of communicating.
When you are in the “lead” stage and haven’t yet chosen to work with us, we still want to know things like how often you want to hear from us, how you like to communicate (email, text, phone) and we even profile the frequency with which our buyers visit our website and look at homes, so we can reach out when tehy’re ready, and not hound them when they’re “just looking.” (Thanks Technology! See Point 7).
Our goal is to strike a balance between letting people know that we are here to help answer their questions (online and at scale, or in a personal one-on-one environment), and promoting our business and successes. We hope you will feel gently pushed/encouraged when you are ready to fly from the nest. We never want anyone to feel hounded or badgered to do a deal when they aren’t ready.
