Marketing your home for sale is similar everywhere. But if you don’t have a sales background, are too busy to think about it, or are emotionally involved in your home’s sale because a) you love it so much or b) you are super-stressed due to work, death, divorce, a new baby, or a pending move, then maximizing your home’s profitability is likely something you might not have the bandwidth to achieve. Having a level-head and a clear strategy is important if you want to maximize your profits and walk away from the closing table with the most cash in your pocket.
For first-time sellers (and sometimes even for veterans), selling a home can be an overwhelming, and draining undertaking. If, however, you avoid making these silly mistakes, you’ll be far more likely to sell your house in Shoreline for the most money. Steer clear of the five pitfalls described below, and you will increase your chance of selling the home for the most money possible, within an easily-predictable time frame.
1. Don’t Skimp on Professional Real Estate Photography
We now live in a visual age, and there’s no getting around it. So, today, most home buyers do their shopping online, at least in the early stages. The sad fact is a lot of the photos in online listings are poor quality. They must have good lighting, they must use the right lenses, the must be taken from the right positions in the home, and if necessary – they must be retouched after being taken. Some photo processors can make your gray-day Seattle photos look as if they were taken on a blue-sky beautiful morning. If you provide plenty of crisp, quality photos that show what is unique about your home, your house will stand out from the others and will generate plenty of interest.
Take your photos during the day when there’s adequate natural lighting. A photographer may need to bring a professional lighting set up to ensure interior photos are well-lit if taken during one of our famously overcast days here in Seattle. Also, be sure your numerous photos display your home to its best advantage and highlight its selling features.
2. Don’t Sell in Winter
Avoid listing your home in the winter, especially during the holiday season, because this is a painfully slow time for home sales. Obviously, people are busy with social activities, and the cold weather drives them indoors. The upshot is that there will be fewer people looking at your home, it will likely take longer to sell it, and there’s a chance you won’t get the price you want.
3. Don’t Get Emotionally Involved
It’s tough to give up and sell a home you’ve been living in for several years because you have an undeniable emotional attachment. But you’ve gotta let that go.
The trick is to think of yourself as a business person now, a home seller, rather than as a home owner who is selling a home. A good real estate agent can help be an effective intermediary because she is not attached to the home in the same way you are and can more easily remain neutral and effective. Try to take a strictly financial view of matters to create distance between yourself and the home you’ve lived in and made memories in.
Also, try to think about things from the buyer’s perspective. Here’s a place where we want emotions to be running high. The buyer is not just buying a piece of property with a structure on it, rather – they are buying a new dream and a new life! You’re doing something good for them, which will reduce your own emotional attachment and so help you sell your house for the most money in Shoreline.
4. Don’t Fail to Use an Agent
Sure real estate agents take a small slice of the pie, but there are good reasons, and a good agent one is well worth her fee. Trying to sell your home on your own is generally not a good idea. And in most cases, an agent will help you get a better price.
Agents understand all the legal intricacies and ramifications of the home-sale transaction. They also know how to deal with the mountain of paperwork involved and the problems that inevitably come up in the process. Further, agents are the ones who will spend their time dealing with potential buyers as well as all the tiresome tire-kickers.
5. Don’t Ask An Unrealistic Price
Certainly, you want to sell your house for the most money in Shoreline, but you also have to be realistic. Simply put, overpriced homes just don’t sell.
Some agents will promise you pie-in-the-sky and let you list the home for an inflated price if you wish. They are banking on eventually talking you down to a lower price once you’ve dipped your toe into the market pool and been discouraged by the lack of interest. This is a bad strategy. It’s important that your home make a splash with the buyers right out of the gate. A stale, tired listing becomes less attractive the longer it sits. People who might otherwise be interested start to wonder if something’s wrong with it. The social-proof factor makes them wonder what they’re missing, and ask, “If this house is so great, why hasn’t it sold yet?”
Reviewing the data and understanding your comparable market analysis is key here to avoid egregious overpricing. If you need a market analysis, I am happy to provide you one here. You can even use your market analysis to under price your home a bit to generate more interest and multiple offers, which can then (quite frequently) encourage a bidding war amongst the many interested buyers in that price range.
If you want to sell your house for the most money in [market city], then DON’T do the five things listed in this article. Instead, you can talk to me about what you SHOULD do to sell your home fast and for top dollar.